Comparative Study of Marketing Strategies adopted by Government Schools & Private School in Kolhapur

The study proposes and confirms education is a key in human capital formation. Quality of human resources depends upon the quality of education of a country. Sustainable economic development needs skilled manpower which is raised through productivity and efficiency of individuals that is only possible through education. No policies, principles or regulatory controls exist for the advertisement and promotion of education; consequently a market approach / strategies is practiced. For this purpose the sample size is taken 10 schools in Kolhapur including both private and public schools. The tools used are the Personal Information questionnaire and Academic Achievements from each schools record. We review a rich literature on the links between schools performance and the following marketing strategies to be adopted by Government schools and private schools in Kolhapur.
1) Quality Programs.
2) Infrastructural Development.
3) TV/ Radio Advertisement.
4) Face to face talk with parents.
5) Newspapers/Magazines Advertisements
6) Social Media / website.
7) Price.
8) Prints (posters, handbills and signage)
9) Public Address System.