A Conceptual Framework for Marketing Organic Agricultural Products: Theoretical Perspectives and Strategic Implications

Worldwide interest in organic farm goods has increased. People care more now about their health, the environment, and how farms treat animals. Even though more people want organic items, selling them can be hard. It costs more to make them, the steps to get them to consumers are not always clear, people do not know much about them, and some do not trust them. This paper looks at how to market organic farm goods better. It studies things like what people know, how good they think the products are, if they trust labels, how much items cost, and using online marketing. The paper combines what other studies from 2015–2025 say to suggest a plan. This plan shows how these things relate to if people want to buy organic and good marketing results. This plan can help farmers, sellers, and those who make rules create good marketing plans that consider the customer. This paper adds to business studies by giving a clear theoretical way to understand and make better the marketing of organic farm goods.