Marketing Strategies for Packaged Drinking Water in India |
Author(s): |
| Mrs. Savita k. Khamitkar , ARMIET College, Thane; Dr. Ashwini Kshirsagar, ARMIET College, Thane |
Keywords: |
| Marketing Opportunities, Demand, Packaged Drinking Water, Consumer |
Abstract |
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The requirement for packaged drinking water is increasing day by day. As a consequence, the competition among the industries producing the same has been increased. Many brands have entered the marketlike Bisleri, Kinley, Acquafina etc. In order to attract the consumers, various brands are using different packing styles and measurement. Scarcities for water and health consciousness have prompted consumption of bottled water in India. The packaged drinking water industry is growing at nearly 15%-18% every year as people spend a large part of their time outside homes and prefer to purchase packages of water in bulk for their domestic use rather than installing water purifiers. |
Other Details |
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Paper ID: IJSRDV12I30043 Published in: Volume : 12, Issue : 3 Publication Date: 01/06/2024 Page(s): 30-31 |
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