An Empirical Study on Millennial's Behaviour towards Perception of Investment Avenues with Reference to Saurashtra Region of the Gujarat

Investors play vital and crucial role in the growth of the economy. They are rational for their investment and at the different age of the life cycle, they are having different parameters for investment decision. In which millennials are the major group who influence the economy with their decisions. The purpose of this research is to study about the investment decisions of millennial generation. Main aim to know the impact on investment decision due to influence of gender, occupation and Income level of investors. This study surveyed 173 respondent of Saurashtra region of Gujarat. The descriptive study examine the investor's perception towards the investment avenues. Secondly, to study the impact of gender and income level of investors on preference of various investment avenues. Also to know the impact of occupation on the investment objective of millennials. Researcher used the SPSS for the data analysis. Interpretation and significance of the hypothesis was done through the percentage analysis, and ANNOVA test. The current study exhibits that there is relationship between investment decision with gender, occupation, and income level of investors.