A Study on the Impact of Organizational Development Interventions |
Author(s): |
| Santhosh S , M.Kumarasamy College of Engineering ; Dr.K.Rajeshkumar, M.Kumarasamy College of Engineering |
Keywords: |
| Consumer, Business, Behavior, Satisfaction |
Abstract |
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The term consumer behavior refers to the behavior that consumer display in searching, for purchasing, using, evaluating and disposing of product. The study is attempted to identify consumer's behavior in rural market with reference to Karur villages. Consumers are the real king of the business world. A business concern which obtains the affectionate relations of the consumers can successfully run its business for ever. The satisfaction level of respondents on smartphones has been moderately high and it may be increased. The sales promotion strategies followed by smartphone companies are in the satisfactory level. |
Other Details |
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Paper ID: IJSRDV11I30215 Published in: Volume : 11, Issue : 3 Publication Date: 01/06/2023 Page(s): 284-285 |
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